Marketing for photographers: Learn to think like a marketer in 2020 by Patel Jimit

Author:Patel, Jimit [Patel, Jimit]
Language: eng
Format: epub
Publisher: UNKNOWN
Published: 2020-07-14T16:00:00+00:00

While you’re working on growing your Company following, research competitors and other companies in your niche. Like Facebook, LinkedIn has rolled out a feature called “Companies to track” within its Analytics (which we will also discuss in a future post) that lets you keep tabs on other companies:

LinkedIn Groups

Like Facebook, LinkedIn offers Groups as private forums to connect with others within an industry or niche. Within these groups, you can share content and updates and engage with others’ content as well. By joining relevant groups, you can add your voice to conversations that are relevant to your industry or niche, as well as expand the reach of your content beyond your own network.

You can search for Groups to join either by name or keyword:

• In the Search bar at the top of your homepage, type keywords or group names and click Search .

• On the results page, click More at the top to find a dropdown menu to access the Groups tab.

When you find Groups that you want to join, make sure to read and comply with all of the rules. Make sure that the content you are sharing within Groups is helpful to the members and is never spammy! Keep your focus on being helpful, not self-promotional.

LinkedIn is all about building relationships. Used properly, it can be an important network to help you form and deepen meaningful professional connections while connecting with potential customers, peers, and future business partners. By optimizing your presence and showcasing your expertise, you can stand out as a leader in your industry and build trust with your community!

Everything I’ve done has led to where I am now. Each piece building on the next. Social media is fun and getting your work out on the internet is huge exposure all over the world.

– Christy Lee Rogers

5. Pinterest

Pinterest is a social network that allows users to discover, curate, and visually share ideas, inspiration, and resources, called Pins, on curated virtual bulletin boards. Founded in 2010, the network has grown to 300 million monthly active users . While this puts Pinterest far behind the other giants in the world of social networks, it is still the fourth most popular social network in the United States .

Although Pinterest is primarily described as a social network, it also has inherent functions as a search engine. It is a powerful tool to disseminate content, drive referral traffic to your website, and discover more about your potential market. In fact, according to research done by Shareaholic, after Facebook, Pinterest continues to drive the most social media referral traffic to websites . This makes it the perfect network for photographers to strategically drive traffic back to their own website.

Imageby Shareaholic

Data from Pinterest shows that it drives 33 percent more referral traffic to shopping sites than Facebook and significantly more traffic than either Snapchat or Twitter. While your photography business might be service-based, instead of ecommerce, this data can still be heartening. It indicates that Pinterest has incredible power to move people into various stages of the purchasing funnel.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.